share

OOYYO Report 2017

Welcome to OOYYO, the place where you can find millions of new used cars!

OOYYO is a leading global vertical search engine for used cars. The service aggregates and semantically analyzes millions of cars for sale from thousands of different information sources, returning the most relevant search results to the users. At the moment, OOYYO is present in 22 car markets and available in 26 different languages.

OOYYO has the largest index in the world, with more than 15 million unique cars on sale, from more than 25 million different listings from online sources worldwide.

What we do?

Since our search engine gathers and organizes millions of listings from all over the world into one place, there is no longer need to browse dozens of car websites to find the car you’ve been searching for. That makes OOYYO the best way to buy and sell used cars through online classifieds - ever. The new, improved design offers numerous features that will make your search even more efficient:

  • Possibility to search for cars in 22 countries worldwide and in your own language;
  • Car reviews written by our car experts;
  • Many various options for narrowing down your search easily by using our numerous filters;
  • Comparing up to five different cars;
  • Marking your favorite car ads;
  • Saved history of all your car searches;
  • Sorting listings by your favorite criteria;
  • Sorting filters by your favorite criteria;
  • Possibility to read comments of other buyers or car enthusiasts and to write your own remarks.

Want to see you ads on OOYYO?

Many car classified websites have already chosen to promote their car offer through our search engine, as we deliver free traffic and high quality visitors to those websites, by redirecting our users to the originating website. If you own a classified ads website, and want to include car ads from your website in OOYYO’s listings, please contact us. If you are a private seller and wish to see your car listed on OOYYO, just post your ad with any of the websites present in our search engine, and it will be automatically added to our listings with the next database update.


2017 in the rearview mirror

During 2017, OOYYO was collecting and sorting car ads from 22 markets. Each ad has passed selection through our database of more than 500 car makes and 7000 models to make sure that only accurate ads reach end users.

OOYYO analyzed in which markets users search for cars and from which countries these users are. These data, which will be presented in this document, are based on searches by make and/or model and show which models are interesting for end users. The number of displayed ads is not taken into consideration, but exclusively the number of searches for specific makes and/or models.

The obtained results are interesting and may surprise some of you.


Brief summary

The main characteristics of 2017 are following:

  • Mercedes-Benz is the most searched manufacturer;
  • Volkswagen Golf is the most searched model;
  • German manufacturers dominate the car market around the world;
  • Retro is in, because there are a lot of queries for older vehicles;
  • New technologies are becoming more and more interesting, which leads to increased demand for electric and hybrid cars;
  • Users like domestic manufacturers, they are often the most searched in their respective countries;
  • A huge interest is shown in light commercial vehicles;
  • SUV and Crossover models are in high demand.

The entire statistics can be found on the pages below

50 most popular brands on OOYYO in 2017

50 most popular models on OOYYO in 2017

Devices used for car search

10 most popular brands and models searched from a web browser

10 most popular brands and models searched from a mobile device

10 most searched brands

Searched markets

10 most searched brands and models in Germany

10 most searched brands and models in United States

Pos. Brand
1 Ford
2 Mercedes-Benz
3 Chevrolet
4 Toyota
5 BMW
6 Porsche
7 Dodge
8 Audi
9 Ferrari
10 Nissan

10 most searched brands and models in Bulgaria

Pos. Brand
1 BMW
2 Mercedes-Benz
3 Toyota
4 Audi
5 Volkswagen
6 Nissan
7 Opel
8 Ford
9 Mitsubishi
10 Fiat

10 most searched brands and models in France

10 most searched brands and models in Poland

Pos. Brand
1 Volkswagen
2 Mercedes-Benz
3 Audi
4 Opel
5 Ford
6 BMW
7 Fiat
8 Nissan
9 Toyota
10 Renault

10 most searched brands and models in Spain

10 most searched brands and models in Italy

10 most searched brands and models in Hungary

Pos. Brand
1 Toyota
2 Opel
3 Suzuki
4 Volkswagen
5 Citroën
6 Nissan
7 Ford
8 Fiat
9 Peugeot
10 Renault

10 most searched brands and models in Switzerland

10 most searched brands and models in Netherland

10 most searched brands and models in Austria

Pos. Brand
1 Volkswagen
2 Audi
3 Mercedes-Benz
4 Opel
5 BMW
6 Suzuki
7 Ford
8 Toyota
9 Mazda
10 Renault

10 most searched brands and models in Belgium

10 most searched brands and models in Russia

Pos. Brand
1 Toyota
2 Mitsubishi
3 Audi
4 Mercedes-Benz
5 Lada
6 Ford
7 BMW
8 Opel
9 Nissan
10 ГАЗ

10 most searched brands and models in Sweden

10 most searched brands and models in Czech Republic

Pos. Brand
1 Škoda
2 Audi
3 BMW
4 Volkswagen
5 Mercedes-Benz
6 Opel
7 Toyota
8 Ford
9 Fiat
10 Renault

10 most searched brands and models in Ukraine

Pos. Brand
1 ВАЗ
2 Lada
3 ГАЗ
4 Mercedes-Benz
5 Toyota
6 Mitsubishi
7 Ford
8 BMW
9 Audi
10 Opel

10 most searched brands and models in Romania

10 most searched brands and models in Portugal

10 most searched brands and models in Slovakia

Pos. Brand
1 Volkswagen
2 Audi
3 Škoda
4 BMW
5 Mercedes-Benz
6 Ford
7 Toyota
8 Renault
9 Peugeot
10 Opel

10 most searched brands and models in Turkey

10 most searched brands and models in Brazil

10 most searched brands and models in Greece

Where are our users from?

Top 10 countries by continents

Europe

Pos. Country
1 Italy
2 Netherlands
3 Germany
4 France
5 United Kingdom
6 Russia
7 Poland
8 Norway
9 Turkey
10 Bulgaria

Asia

Pos. Country
1 Israel
2 Qatar
3 United Arab Emirates
4 Oman
5 Japan
6 Iraq
7 Hong Kong
8 Philippini
9 Malaysia
10 Iran

Africa

Pos. Country
1 South Africa
2 Angola
3 Mali
4 Algeria
5 Tunisia
6 Burundi
7 Ethiopia
8 Nigeria
9 Morocco
10 Equatorial Guinea

South America

Pos. Country
1 Brazil
2 Argentina
3 Mexico
4 Peru
5 Uruguay
6 Bolivia
7 Chile
8 Venezuela
9 Ecuador
10 Paraguay

10 most searched brands and models from United States

Pos. Brand
1 Mercedes-Benz
2 Audi
3 Volkswagen
4 Toyota
5 BMW
6 Opel
7 Ford
8 Nissan
9 Renault
10 Fiat

10 most searched brands and models from Canada

10 most searched brands and models from Australia

10 most searched brands and models from Italy

10 most searched brands and models from Netherlands

10 most searched brands and models from Germany

10 most searched brands and models from France

10 most searched brands and models from United Kingdom

10 most searched brands and models from Russia

Pos. Brand
1 Volkswagen
2 ВАЗ
3 Opel
4 Renault
5 ГАЗ
6 Mercedes-Benz
7 Ford
8 Hyndai
9 Lada
10 Audi

10 most searched brands and models from Poland

Pos. Brand
1 Fiat
2 Audi
3 Nissan
4 Volkswagen
5 Mercedes-Benz
6 Ford
7 Toyota
8 Renault
9 BMW
10 Dacia

10 most searched brands and models from Norway

Pos. Brand
1 Toyota
2 Mercedes-Benz
3 Volkswagen
4 Audi
5 BMW
6 Ford
7 Volvo
8 Mini
9 Suzuki
10 Renault

10 most searched brands and models from Turkey

Pos. Brand
1 BMW
2 Volkswagen
3 Fiat
4 Mercedes-Benz
5 Seat
6 Ford
7 Lexus
8 Mini
9 Audi
10 Hyundai

10 most searched brands and models from Bulgaria

10 most searched brands and models from Slovakia

Pos. Brand
1 Renault
2 Mazda
3 Audi
4 Opel
5 Peugeot
6 Ford
7 BMW
8 Volkswagen
9 Dacia
10 Škoda

10 most searched brands and models from Ukraine

10 most searched brands and models from Spain

10 most searched brands and models from Switzerland

Pos. Brand
1 Mercedes-Benz
2 BMW
3 Volkswagen
4 Renault
5 Peugeot
6 Audi
7 Fiat
8 Citroën
9 Jeep
10 Ford

10 most searched brands and models from Czech Republic

10 most searched brands and models from Portugal

10 most searched brands and models from Greece

10 most searched brands and models from Hungary

10 most searched brands and models from Sweden

10 most searched brands and models from Israel

10 most searched brands and models from Qatar

10 most searched brands and models from United Arab Emirates

10 most searched brands and models from Oman

10 most searched brands and models from Japan

Pos. Brand
1 Toyota
2 Honda
3 Mazda
4 Mercedes-Benz
5 BMW
6 Isuzu
7 Lexus
8 Audi
9 Mitsubishi
10 Datsun

10 most searched brands and models from Brazil

Pos. Brand
1 Volkswagen
2 Ford
3 BMW
4 Great Wall
5 Fiat
6 Jeep
7 Renault
8 Toyota
9 Chevrolet
10 Isuzu

10 most searched brands and models from Argentina

10 most searched brands and models from Mexico

10 most searched brands and models from Peru

10 most searched brands and models from Uruguay

10 most searched brands and models from South Africa

OOYYO takes the frustration out of car shopping

We make it easy

The frustration

People become frustrated with the amount of time and energy spent on looking for the right used car.

...taken care of…

OOYYO takes care of that by taking all of buyer’s car requirements (all!) and digs through its comprehensive database for tip real-time choices.

Within seconds, a relevant list of cars appears...

...skipping over to the good part!

...listing:
  • matching cars within vicinity,
  • whether they are a good deal, and
  • if there are similar ones in the area.
No stress, no wasted time, no missed cars!

OOYYO offers a more insightful, more precise search than any other site

We have your back

REAL TIME CUSTOMIZED INSIGHT ON CARS… WITH ALL QUESTIONS ANSWERED

OOYYO acts as a very informed friend in the car shopping process, arming you with information that helps you make the right decision with the car purchase. OOYYO lays out– value, price, availability – in real time in your local car marketplace, and answers questions such as:

  • Am I getting a fair price on this car, and can I get a better deal elsewhere?
  • Can I find a similar car nearbywith similar or better features?
  • How fast will this carsell?

OOYYO’s real time insights and analytics that can answer critical questions such as the ones above are unique to the European market and cannot be found elsewhere

We have the structure

  • One of the industry’s strongest data baseswith Big Data Search Engine.
  • Transparent information on car industry in real time.
  • Largest index in the worldwith 15+ million unique listings – including all dealerships near you.
  • No marketing to drag visitors to OOYYO - meaning you visit because you want to visit.

Market shift to online personalized car search with customized insights

Used Car industry trends

  • Customers expect personalized and customized data of available cars at their fingertips.
  • Shift from traditional to online advertising in automotive is making the buyers more sophisticated and forcing the dealers to keep pace in order to gain sales.
  • Significant opportunities in a changing environment. Cross-selling and other benefits for Dealers through Big Data engagement published by OOYYO vertical power engine.

How OOYYO operates here

OOYYO BRINGS LEADS WITH AN INTENT TO BUY

The service analyzesmillions of listings from thousands of information sources, returning the most relevant search results to the carshoppers in real- time.

OOYYO offers the car buyer a smart, targeted selection of available cars – and informative insights about these cars! - at their fingertips while benefiting dealers by connecting them to purchase-ready customers.

POSITION
  • First rival
  • Strongest online base in Europe
BEHAVIOR
  • Exclusive focus on the auto industry
  • Strongest European footprint

Dealer opportunitties for increased sales and cross-selling through partnership with OOYYO

How can a dealership benefit?

CONVERT OOYYO VISITORS TO ON-THE-LOT BUYERS

Dealers can increase the quality of traffic on their websitesthrough OOYYO’s unique platform.

OOYYO’s service operates by bringing purchase-ready customersto dealersites, creating engagement and personalizationwith its analysis and data that answer questions like “Is this car a good deal?, Is there a similar offer in the area? Will this carsell fast?”, and ultimately turning a materiallyhigher number of these visitors into car buyers.

The service is very easy to implement and there is a free trial for any dealershipwanting to improve their business.

Example of an Impact of OOYYO Big Data on Dealer Website

  • 15% UP Lead Conversion on VDPs
  • 18% DOWN Bounce Rate
  • 10% UP Sales Increase
  • 17% UP Time on Page
  • 14% UP Lead Conversion CPO

OOYYO PLATFORM CAN MATERIALLY INCREASE:

  • Number of cars sold
  • Lead conversion
  • Purchase-ready traffic
  • More knowledgeable consumer in flow requiring less engagement and time per purchase
  • Bounce rate control
  • Cross-selling opportunities